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The climate for design has never been better, consumers are paying for better design and companies have begun to respond. Manufacturers like Apple and Proctor&Gamble are relying on design to add value, while retailers like Target and Lowes have integrated design into their business strategy.
In addition, design is understood to be a contributor to top-line revenue growth - The Design Council UK tracked 65 British companies and found that those that used design effectively outperformed the FTSE (UK stock market) and the FTSE 100, by 200%.
By placing an emphasis on design we build on existing strengths – most of the key components already exist in Northeast Ohio.
The District fosters a culture focused on design and innovation – which will benefit many industries in the region.
The District allows Northeast Ohio to be a talent magnet – not only growing opportunities in product development related fields, but also supporting disciplines.
THE CLEVELAND INSTITUTE OF ART + CLEVELAND STATE UNIVERSITY + THE CIVIC INNOVATION LAB